WATCH: YouTube Video: The Courageous Culture Advantage.

WHAT ARE YOU TEACHING PEOPLE ABOUT “HOW WE DO THINGS HERE”?

You can have the right values and use them in marketing.

Respect. Accountability. Collaboration. Trust.

And still be building a culture that teaches people something very different.

Because culture isn’t only built by CEOs, partners or people with teams reporting to them.

If you practise, mediate or lead, you’re already helping to build one.

It shows up when someone gets something wrong.

  • Asks for help.
  • Disagrees with you.
  • Challenges poor behaviour.
  • Or tells you something you don’t want to hear.

What you do in those situations teaches people what “how we do things here” really means = culture.

And that affects what they’re prepared to say and do next time.

  • Imagine working in a culture where people ask for help before they’re in trouble.
  • Raise problems while you still have choices.
  • Tell you what you need to hear, not what they think you want to hear.
  • Take responsibility when things go wrong.
  • Use their judgment and contribute more of what they’re capable of.

That’s what a courageous culture makes possible.

But you don’t build one by expecting everyone else to be courageous.

It starts with the courage you’re prepared to show yourself and how you react when someone else is acting with courage.

WATCH: BUILD A COURAGEOUS CULTURE

Discover what you may already be teaching people about “how we do things here” and how high-performing leaders deliberately build a culture where good people want to work, give their best and stay.

WATCH THE VIDEO →HERE

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